The challenge
Miraclay started from an outdated website with very low conversions and an ambitious goal: to scale across Europe, evolving from a simple e-commerce into a true "performance and recovery centre" for horses.
It needed far more than a restyle: it needed a digital ecosystem built entirely around the horse and the people who care for it.
The solution
We built a complete ecosystem from scratch: an e-commerce site, personalised protocols, a stable area, a loyalty system and a consultant chatbot.
On top of that we added an AI system with a custom Control Centre, letting the administrator manage the entire operational, logistics and customer-care side from a single, fully personalised platform.
The results
Just 2 weeks after launch, sales had already tripled with the same traffic — proof that the new ecosystem converts far better than the old site.
The project is still being refined and finalised, with international expansion as the next milestone.